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Su Education& Consulting Co.
Istanbul, Turkey Cofounder 2009 – Present Providing consulting and project services as well as trainings in business management, finance, HR and marketing & sales.Branding, marketing strategy, marketing research and Turquality projects.Strategic planning and creative process mainly for Small-Medium Size Enterprises.Execution of clients’ company strategies and coordinated all related activities. Development and execution of marketing communications strategies in line with the business strategies with a 360 degree media coverage.Research and development of PR strategies.Grow family owned small size companies from domestic market to the world stage.Increasing export revenues by developing strong global brands.Development and execution of corporate trainings for wide range of companies & subjects Developed teaching and testing materials which received very positive feedback and later became the standard materials for the companies.Taught soft skills & technical trainings for different companies in various level.
Dogus University Istanbul, Turkey
Lecturer 2008 – 2018 Developed course materials and successfully taught following courses: Principles of Marketing, Advertising Management, Advertising and Promotion Management, Communications, Mass Communication, Public Relations, Media Planning, Effective Communication and Negotiation Techniques, CRM, Consumer Behavior Successfully presented the university in education fairs as a member of “University Corporate Communications Committee”. Led the activities to re-organize Continuing Education Center business model. Successfully developed new project ideas and have them implemented.
Okan University Istanbul, Turkey
Lecturer (Part-Time) 2008- 2010 Taught following graduate level courses in MBA program; Marketing Management, Sales Management and International Marketing.
Maltepe University Istanbul, Turkey
Öğretim Görevlisi (Part-Time) 2003- 2007 Taught following under-graduate level courses; Marketing, Marketing Strategies, Marketing Research.
Freelance Consulting Istanbul, Turkey
Consultant 2003 –2007 Provided consulting and project services in business management and marketing: Branding, marketing strategy, marketing research and Turquality projects.
YUDEM Education and Language Center Ottawa, Canada Self employee
1999- 2003 Performed a market research to analyse market opportunities in Turkey and Japan.Established a marketing strategy and annual marketing plan for target student groups.Created and supervised overseas promotional campaign including brochures, media advertisement, direct mail and point of purchase.Prepared and coordinated presentations for target customers.Supervised overseas employees.Performed housekeeping activities such as arranging visa, insurance, transfers and accommodation of the students.
Ottawa International Languages Program Ottawa, Canada
Language Instructor 1999 – Present Currently teaching Turkish to a group of students at Ottawa-Carleton School Board on a part-time basis.
Osaka University Osaka, Japan
Language Instructor 1994 – 1997 Successfully developed and implemented an annual curriculum for different grades as a part-time Turkish language instructor at Osaka University. Prepared Japanese students for several skill tests.Developed teaching and testing materials which achieved success and later became the standard materials in the department.
Bilfar Holding Co., Istanbul, Turkey
Marketing anager 1988 – 1992 Developed and implemented marketing strategies for cosmetic products.Managed advertising programs while interacting with four different advertising agencies.Repositioned an existing baby care product line, increasing the market share by 12% and establishing a product as a market leader. Developed and implemented marketing plans to introduce a hair care product line.Modified the marketing mix of a skin care brand, achieving a 7% increase in market share.Established and managed a marketing team, which consisted of seven product managers, four assistant product managers and six sales support staff.Analysed macroeconomic trends and government policies for senior management for short and long term planning.
Eczacibasi Holding Co., Istanbul, Turkey
Product anager
1985 – 1988 Successfully managed two different product lines. Primary focus included market research, sales forecasting, commercialization of new products, competitive analysis, pricing, interfacing with advertising agencies.Managed nationwide promotion campaigns, achieving an 8% increase in market penetration.Launched a new instant drink brand, compliant with FDA, for domestic and international markets. Achieved 100% of sales targets.Organized advertising processes working with various agencies. Actively involved in different phases such as conceptualising the products, managing the promotion campaigns and artwork development.
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Education
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E-Business Certi. Ottawa University, School of Management, Ottawa, 2003 Ph.D. Istanbul University, Institute of Social Science, Istanbul, 1992 Major: Economics M.A. Istanbul University, Institute of Social Science, Istanbul, 1986 Major: International Relations M.A. Marmara University, Institute of Social Science, Istanbul, 1985 Major: International Economics B.A. Marmara University, Faculty of Economics and Administration, Istanbul, 1983 Major: Business Administration
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Seminars Attended
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Project Management 2 Days Ottawa, Canada 2003Professional Development Workshop 3 Days Ottawa, Canada 2002Employment Opportunity and Human Resources 6 Weeks Ottawa,Canada 2000Development of CRM 10 Day Kobe, Japan 1994Parfume development Workshop 2 Days İstanbul, 1990Importance of Glass for Cosmetics Ind. 2 Days İstanbul, 1987
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