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Nurperi ONUR




Su Education& Consulting Co.                                                     Istanbul, Turkey

Cofounder                                                                                                2009 – Present

·        Providing consulting and project services as well as trainings in business management, finance, HR and marketing & sales.

·        Branding, marketing strategy, marketing research and Turquality projects.

·        Strategic planning and creative process mainly for Small-Medium Size Enterprises.

·        Execution of clients’ company strategies and coordinated all related activities.

·        Development and execution of marketing communications strategies in line with the business strategies with a 360 degree media coverage.

·        Research and development of PR strategies.

·        Grow family owned small size companies from domestic market to the world stage.

·        Increasing export revenues by developing strong global brands.

·        Development and execution of corporate trainings for wide range of companies & subjects

·        Developed teaching and testing materials which received very positive feedback and later became the standard materials for the companies.

·        Taught soft skills & technical trainings for different companies in various level.




Dogus University                                                                 Istanbul, Turkey

Lecturer                                                                                       2008 – 2018

  • Developed course materials and successfully taught following courses: Principles of Marketing, Advertising Management, Advertising and Promotion Management, Communications, Mass Communication, Public Relations, Media Planning, Effective Communication and Negotiation Techniques, CRM, Consumer Behavior
  • Successfully presented the university in education fairs as a member of “University Corporate Communications Committee”.
  • Led the activities to re-organize Continuing Education Center business model. Successfully developed new project ideas and have them implemented.


Okan University                                                                Istanbul, Turkey

Lecturer (Part-Time)                                                                   2008- 2010

  • Taught following graduate level courses in MBA program; Marketing Management, Sales Management and International Marketing.

Maltepe University                                                              Istanbul, Turkey

Öğretim Görevlisi (Part-Time)                                                          2003- 2007

  • Taught following under-graduate level courses; Marketing, Marketing Strategies, Marketing Research.

Freelance Consulting                                                          Istanbul, Turkey

Consultant                                                                              2003 –2007

Provided consulting and project services in business management and marketing:

·        Branding, marketing strategy, marketing research and Turquality projects.



YUDEM Education and Language Center                            Ottawa, Canada

Self employee                                                                                     1999- 2003

·        Performed a market research to analyse market opportunities in Turkey and Japan.

·        Established a marketing strategy and annual marketing plan for target student groups.

·        Created and supervised overseas promotional campaign including brochures, media advertisement, direct mail and point of purchase.

·        Prepared and coordinated presentations for target customers.

·        Supervised overseas employees.

·        Performed housekeeping activities such as arranging visa, insurance, transfers and accommodation of the students.


Ottawa International Languages Program                                Ottawa, Canada

Language Instructor                                                                         1999 – Present

·        Currently teaching Turkish to a group of students at Ottawa-Carleton School Board on a part-time basis.


Osaka University                                                                            Osaka, Japan

Language Instructor                                                                             1994 – 1997

·        Successfully developed and implemented an annual curriculum for different grades as a part-time Turkish language instructor at Osaka University. Prepared Japanese students for several skill tests.

·        Developed teaching and testing materials which achieved success and later became the standard materials in the department.


Bilfar Holding Co.,                                                                            Istanbul, Turkey

Marketing Manager                                                                                     1988 – 1992

·        Developed and implemented marketing strategies for cosmetic products.

·        Managed advertising programs while interacting with four different advertising agencies.

·        Repositioned an existing baby care product line, increasing the market share by 12% and establishing a product as a market leader.

·        Developed and implemented marketing plans to introduce a hair care product line.

·        Modified the marketing mix of a skin care brand, achieving a 7% increase in market share.

·        Established and managed a marketing team, which consisted of seven product managers, four assistant product managers and six sales support staff.

·        Analysed macroeconomic trends and government policies for senior management for short and long term planning.


 Eczacibasi Holding Co.,                                                                   Istanbul, Turkey

Product Manager                                                                                  1985 – 1988

·        Successfully managed two different product lines. Primary focus included market research, sales forecasting, commercialization of new products, competitive analysis, pricing, interfacing with advertising agencies.

·        Managed nationwide promotion campaigns, achieving an 8% increase in market penetration.

·        Launched a new instant drink brand, compliant with FDA, for domestic and international markets. Achieved 100% of sales targets.

·        Organized advertising processes working with various agencies. Actively involved in different phases such as conceptualising the products, managing the promotion campaigns and artwork development.





E-Business Certi.   Ottawa University, School of Management, Ottawa, 2003

Ph.D.                        Istanbul University, Institute of Social Science, Istanbul, 1992                                                   Major: Economics

M.A.                         Istanbul University, Institute of Social Science, Istanbul, 1986

                                 Major: International Relations

M.A.                         Marmara University, Institute of Social Science, Istanbul, 1985

                                 Major: International Economics

B.A.                          Marmara University, Faculty of Economics and Administration, Istanbul, 1983

                                 Major: Business Administration


Seminars Attended

·        Project Management                                                2  Days         Ottawa, Canada 2003

·        Professional Development Workshop                     3  Days         Ottawa, Canada 2002

·        Employment Opportunity and Human Resources    6 Weeks       Ottawa,Canada 2000

·        Development of  CRM                                             10 Day          Kobe, Japan 1994

·        Parfume development Workshop                              2  Days         İstanbul, 1990

·        Importance of Glass for Cosmetics Ind.                    2  Days         İstanbul, 1987




Turkish, English, Japanese, Italian




Turkish and Canadian


Available upon request




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